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Question 1: The law firm website should be built on a platform that is easily accessible to the law firm owner so he/she can make all the changes and additions on their own.
I say false specifically because this statement contained the word “all”. Not every law firm has members who are experts at making edits or additions to their website. With full administrative access, there is a chance that by making some changes or additions that they make the site look worse. That being said, if lawyers want to make additions to their websites (like new blog posts or minor edits to their bio page), they should have access.
Question 2: Temporary interns are never profitable to law firms because they take too much time and resources to train.
Answer 2: I say false because some firms may want to offer unbundled services at a fixed fee. Though it’s not necessarily ideal for every firm.
Question 3: Attorney’s fees should never be quoted on the website, the welcome packet, or any other published marketing material.
Answer 3: I say this is true because this helps set expectations with staff members. Even if you want to give a staff member a gratuitous bonus, first provide a performance review to offer feedback and help the staff member know how and why the bonus has been earned so this staff member cancontinue to
deliver results that would earn them a bonus again in the future.
Question 4: Staff bonuses should only be given after a performance review has been conducted.
Answer 4: I say this is true because this helps set expectations with staff members. Even if you want to give a staff member a gratuitous bonus, first provide a performance review to offer feedback and help the staff member know how and why the bonus has been earned so this staff member can continue to deliver results that would earn them a bonus again in the future.
Question 5: The biggest startup cost for every firm should be the cost of its website.
Answer 5: I say this is true because for most solo firms, the startup costs do not need to be significant. When a solo lawyer starts up, there are essentials the firm needs. A solo can work from home, so office space is not necessary. Meeting room space is available at many local bar associations as part of your bar dues. What a solo needs are: a computer (~$500-$700), business cards (~$50-100), and a phone (~$80 / month). The only thing left is a website. And if the web site is going to be a tool to help the solo lawyer validate the firm to potential clients, and eventually help the firm generate business, it needs to
represent the firm’s brand. It cannot look like a cheap template. Though the website should be the biggest startup cost, it does not have to be astronomical.