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Question 1: The best way to get paid by a client is in cash.
Answer 1: Bigger picture for your firm is get paid in the most efficient way possible. LawPay provides an online card payment system , so naturally we think allowing clients to pay by credit card is by far the fastest, and easiest way to collect payment (i.e. money in the bank). Credit cards allow clients to pay on their time and at their convenience. Firms using LawPay report faster payment turn-around, less fee discounting and fewer write-offs. We also see firms experience less of the common “Client Satisfaction Curve” if they are paid quickly. This starts with the time frame 0-14 days after you have done work when a client thinks you are the greatest attorney ever and grateful for your expertise. Compare to 60 -90 days later when clients sometimes ‘ forget’ the good work you have done and now think “I didn’ t even need an attorney…I could have done that myself!”
– Amy Porter
Question 2: TV advertisement is the worst method of marketing for an attorney.
Answer 2: Not necessarily. But it certainly depends on whether you can handle to volume of calls you may get in response to a TV ad campaign. When I was an associate at my first law job (it was a solo practice with 2-3 associates), I saw an empty billboard and suggested to my boss that he advertise on it. His response was that his experience was that you get lots of calls unrelated to your area of practice when you advertise in that way, and that the firm didn’t have the resources (time, personnel) to spend weeding through all those calls to identify the clients we were looking for. So in a firm that size, that was not the best way to market. In my practice I have used business-to-business networking, lawyer-to-lawyer networking (very effective), solicitation letters, social media and blogging, email newsletters/updates to clients/former clients and business contacts, and just old-fashioned calling former clients to check in and see how they are doing. These are all relatively inexpensive and the time spent is equal to the return.